- Measurement
- CTV
- RMN
- Commerce Tech
John Lewis picks Kevel, Albertsons scales in-store screens, and Roundel tests DirecTV
Three recent retail media developments: John Lewis Partnership appoints Kevel for onsite ads, Albertsons scales in-store screens with Stratacache, and Target's Roundel pilots premium video with DirecTV.
This edition catches up on three retail media developments from recent weeks: an onsite platform appointment at the John Lewis Partnership, an in-store display rollout at Albertsons, and a premium video pilot from Target's Roundel.
The complete edition
3 stories, clearly separated
News Story 1 of 3
John Lewis Partnership appoints Kevel to run its onsite retail media
What happened
The John Lewis Partnership appointed Kevel to power its onsite retail media network across the John Lewis and Waitrose websites.
Confirmed details
The appointment was announced on 29 June 2026. Display placements are already live across both sites, with sponsored product ads to follow later in the year. The platform adds ROPO measurement that ties ad exposure to sales, including in-store purchases identified through loyalty data. Epsilon continues to run offsite advertising for the Partnership.
News Story 2 of 3
Albertsons scales its in-store digital display network with Stratacache
What happened
Albertsons Media Collective launched an in-store digital display network built with Stratacache and set an expansion beyond its initial pilot.
Confirmed details
After piloting screens in 80 stores, Albertsons planned a rollout to 800 of its more than 2,200 stores during 2026. It uses Stratacache Walkbase sensor technology to count screen impressions as part of its measurement, and reported a 14 percent sales lift in one campaign example. More than 50 advertisers have run campaigns since the pilot, extending to connected TV, social video, and offsite display.
News Story 3 of 3
Target's Roundel pilots premium video retail media with DirecTV
What happened
Target's Roundel and DirecTV Advertising launched a pilot that links Target shopper data to premium video ads across DirecTV.
Confirmed details
The pilot was reported on 22 June 2026. It lets brands connect DirecTV audience signals to Target purchase data to measure whether ad viewers went on to buy at Target, spanning home screen, live sports, and travel placements. Danone signed on as the launch partner.