Story 3 of 3 · 15 July 2026
Target's Roundel pilots premium video retail media with DirecTV
What happened
Target's Roundel and DirecTV Advertising launched a pilot that links Target shopper data to premium video ads across DirecTV.
Confirmed details
The pilot was reported on 22 June 2026. It lets brands connect DirecTV audience signals to Target purchase data to measure whether ad viewers went on to buy at Target, spanning home screen, live sports, and travel placements. Danone signed on as the launch partner.