Story 1 of 3 · 15 July 2026
John Lewis Partnership appoints Kevel to run its onsite retail media
What happened
The John Lewis Partnership appointed Kevel to power its onsite retail media network across the John Lewis and Waitrose websites.
Confirmed details
The appointment was announced on 29 June 2026. Display placements are already live across both sites, with sponsored product ads to follow later in the year. The platform adds ROPO measurement that ties ad exposure to sales, including in-store purchases identified through loyalty data. Epsilon continues to run offsite advertising for the Partnership.