eMarketer Forecast: US B2B Digital Ad Spending Growth Accelerates in 2026

What happened

An eMarketer forecast tracking US B2B digital advertising expenditure through 2028 finds that growth will speed up in 2026 before decelerating the following year. According to the report, video and mobile formats are expanding more quickly than total B2B digital ad outlays, display is capturing a larger share, and the tech products and services sector is driving growth across industries.