Story 3 of 4 · 19 September 2026
Circana's 2026 Holiday Media Report Highlights AI Influence on CPG Purchasing
What happened
Circana released a 2026 media holiday report featuring four recommendations for advertisers, drawing on its consumer data, ShopperSights, and social commerce data. According to a March 2026 Circana Shopper Survey, one quarter of consumers reported using an AI recommendation to buy a consumer packaged goods product.
Confirmed details
Circana's 2026 media holiday report, titled How Advertisers Should Prepare for Holiday 2026, outlines four recommendations and is built on Circana consumer data, ShopperSights, and social commerce data. A March 2026 Circana Shopper Survey found that 25 percent of consumers said they had used an AI recommendation when purchasing a consumer packaged goods product.