Story 1 of 1 · 16 September 2026
BIA Raises 2026 Local Advertising Forecast as Political Spending Surges
What happened
BIA Advisory Services has increased its projection for 2026 local advertising revenue by $1.6 billion compared to its prior estimate. The company now anticipates that local ad revenue will hit $186.1 billion for the year.
Confirmed details
BIA Advisory Services has increased its projection for 2026 local advertising revenue by $1.6 billion compared to its prior estimate. The company now anticipates that local ad revenue will hit $186.1 billion for the year.