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BIA Raises 2026 Local Advertising Forecast as Political Spending Surges
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BIA Raises 2026 Local Advertising Forecast as Political Spending Surges
What the study found
BIA Advisory Services has increased its projection for 2026 local advertising revenue by $1.6 billion compared to its prior estimate. The company now anticipates that local ad revenue will hit $186.1 billion for the year.
Detail
BIA Advisory Services has increased its projection for 2026 local advertising revenue by $1.6 billion compared to its prior estimate. The company now anticipates that local ad revenue will hit $186.1 billion for the year.