Story 2 of 2 · 29 August 2026
Attekmi Introduces Private Marketplace Deals to Expand Programmatic Offering
What happened
Ad tech provider Attekmi, which supplies monetisation solutions, has launched Private Marketplace Deals as part of its programmatic offering. The company states that PMP Deals address ongoing challenges around control and transparency that can accompany traditional open RTB auctions, despite those auctions giving media owners and advertisers broad access to one another. Attekmi reports that minimal manual work is required, as partners do not need to negotiate deal conditions outside of the platform.
Confirmed details
Ad tech provider Attekmi, which supplies monetisation solutions, has launched Private Marketplace Deals as part of its programmatic offering. The company states that PMP Deals address ongoing challenges around control and transparency that can accompany traditional open RTB auctions, despite those auctions giving media owners and advertisers broad access to one another. Attekmi reports that minimal manual work is required, as partners do not need to negotiate deal conditions outside of the platform.