- RMN
- Commerce Tech
- Deals
The Masterji Brief: 2 updates for 29 August 2026
2 verified updates from 2 sources: News (2).
This edition contains 2 verified updates from 2 original sources: News (2).
The complete edition
2 stories, clearly separated
News Story 1 of 2
Commerce Media Sees New Hires at Home Depot and Dentsu, Plus Perion Acquisition
What happened
This week's commerce media developments included new hires at companies such as Home Depot and Dentsu. Perion made an acquisition that had been the subject of rumors for months among retail media circles.
Confirmed details
Commerce media this week included new hires at Home Depot and Dentsu. Perion completed an acquisition that had been rumored for months within retail media circles.
News Story 2 of 2
Attekmi Introduces Private Marketplace Deals to Expand Programmatic Offering
What happened
Ad tech provider Attekmi, which supplies monetisation solutions, has launched Private Marketplace Deals as part of its programmatic offering. The company states that PMP Deals address ongoing challenges around control and transparency that can accompany traditional open RTB auctions, despite those auctions giving media owners and advertisers broad access to one another. Attekmi reports that minimal manual work is required, as partners do not need to negotiate deal conditions outside of the platform.
Confirmed details
Ad tech provider Attekmi, which supplies monetisation solutions, has launched Private Marketplace Deals as part of its programmatic offering. The company states that PMP Deals address ongoing challenges around control and transparency that can accompany traditional open RTB auctions, despite those auctions giving media owners and advertisers broad access to one another. Attekmi reports that minimal manual work is required, as partners do not need to negotiate deal conditions outside of the platform.