Story 1 of 2 · 24 July 2026
Myer launches in-house retail media network
What happened
Myer has launched the Myer Media Network, an in-house retail media offering for its brand partners. Myer says the offering gives brand partners advertising opportunities and insights to grow their brands with its customers.
Confirmed details
The network will use first-party data from the MYER one loyalty program and build on Myer's offsite digital, physical advertising and CRM products for brand partners.