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The Masterji Brief: 2 updates for 24 July 2026
2 verified updates from 2 sources: News (1) and AI Tools (1).
This edition contains 2 verified updates from 2 original sources: News (1) and AI Tools (1).
The complete edition
2 stories, clearly separated
News Story 1 of 2
Myer launches in-house retail media network
What happened
Myer has launched the Myer Media Network, an in-house retail media offering for its brand partners. Myer says the offering gives brand partners advertising opportunities and insights to grow their brands with its customers.
Confirmed details
The network will use first-party data from the MYER one loyalty program and build on Myer's offsite digital, physical advertising and CRM products for brand partners.
AI Tools Story 2 of 2
SuiteDSP Launches AI Decisioning for Real-Time Programmatic Bid Evaluation
What launched
SuiteDSP has introduced AI Decisioning, allowing advertisers to evaluate each programmatic impression using real-time intelligence before making a bid. The new feature enhances SuiteDSP's optimisation engine by applying AI-driven decision-making throughout the bidding process. AI Decisioning works with unified reporting and transparent supply-path visibility, letting buyers track campaign performance from impression to outcome in a single workflow.
Why it matters for marketers
It works alongside unified reporting and transparent supply-path visibility, letting buyers evaluate campaign performance from impression to outcome in one workflow.