Story 2 of 2 · 22 July 2026
Modern Retail examines Albertsons' episodic branded-entertainment campaign
What happened
Modern Retail argues that retail media content is becoming more complex as brands invest in video for store screens and ecommerce apps. The article presents Albertsons Media Collective's first episodic campaign with Procter & Gamble as an example.
Confirmed details
Rico's Tacos has 22 episodes under three minutes for in-store screens, Albertsons' ecommerce platform and social media. Retail media executives told Modern Retail that the series reflects brand confidence in retail media as a custom-content channel. The article says Albertsons plans similar campaigns across more series, formats and brand collaborations.