Story 1 of 2 · 22 July 2026
Massmart and Criteo launch a South Africa retail media collaboration
What happened
Criteo and Massmart announced a retail media collaboration in South Africa. The companies said it will help brands and marketplace sellers reach consumers across Massmart's South African digital properties.
Confirmed details
Massmart is introducing Sponsored Product Ads and Onsite Display Ads. Criteo said its Commerce Yield platform lets Massmart advertisers manage campaigns on the retailer's website and app. The companies said the advertising formats are already available on Makro.co.za.