Story 1 of 9 · 17 July 2026

ZetaDisplay acquires the SaaS platform retailmediatools

What happened

ZetaDisplay said it has bought retailmediatools, calling it a retail media infrastructure-as-a-service platform that extends ZetaDisplay's position as a full-service digital signage and retail media provider. The companies said pairing retailmediatools with ZetaDisplay's enterprise-scale digital signage know-how gives retailers one strategic partner spanning campaign creation, in-store execution, and measurement.

Confirmed details

The companies describe retailmediatools as a MACH-based, modular platform that covers ad serving and self-service campaign management, plus first-party audience building, real-time reporting, and promotion tools.