Story 3 of 9 · 17 July 2026
GumGum launches Mindset Agent with The Trade Desk as launch partner
What happened
GumGum announced the launch of Mindset Agent, an AI-powered tool that turns campaign briefs into custom mindset segments brands and agencies can review, refine, and activate. The Trade Desk is the first platform and launch partner to support activation of Mindset Agent.
Confirmed details
GumGum CEO Marcus Startzel said the partnership makes it easier for advertisers to turn strategic intent into custom mindset segments that prioritise receptivity over reach.