Story 7 of 8 · 16 July 2026
Zappi launches Amplify AI for predictive testing of high-volume ads
What happened
Zappi launched Amplify AI on 7 July 2026, a predictive ad testing tool aimed at the high volume of social video ads that usually ship untested. Zappi said it predicts consumer response to creative so marketers can screen ads before and during campaigns.
Confirmed details
Zappi said Amplify AI is trained on millions of consumer survey responses and combines machine learning with synthetic respondents. It said that across hundreds of advertising studies the tool matched human survey results 84 percent of the time. Zappi said Amplify AI is available in the United States and United Kingdom, with more markets planned in 2026.