Story 8 of 8 · 16 July 2026
Amazon Ads launches Alexa+ Agentic Ads that complete a purchase inside the ad
What happened
Amazon Ads launched Alexa+ Agentic Ads, a conversational ad format that lets a customer complete a purchase within the ad. Amazon Ads describes it as its first format that carries a shopper from seeing an ad to buying without leaving the conversation. It runs on Echo Show.
Confirmed details
Amazon Ads said the format is built to close the gap between intent and action, so a shopper can move from curiosity to a completed purchase in a single conversation. It launched with Papa Johns for food ordering and with the artists Beck, Jill Scott, and Omar Courtz selling concert tickets through Ticketmaster.