Story 1 of 2 · 11 September 2026
Madison and Wall Raises Ad-Spending Growth Estimates, Lifting MediaPost Composite Forecast
What happened
Madison and Wall revised upward its worldwide and U.S. ad-spending growth estimates for this year and next, which boosted MediaPost's composite forecast for both. The firm raised its global ad-spending growth projection for 2026 by 2.2 points to +11.6% and its U.S. projection by 3.5 points to +15.6%.
Confirmed details
Madison and Wall revised upward its worldwide and U.S. ad-spending growth estimates for this year and next, which boosted MediaPost's composite forecast for both. The firm raised its global ad-spending growth projection for 2026 by 2.2 points to +11.6% and its U.S. projection by 3.5 points to +15.6%.