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Nexxen Announces Standardized Smart TV Home Screen Inventory Specifications

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Nexxen Announces Standardized Smart TV Home Screen Inventory Specifications

What happened

Nexxen, an advertising technology platform, announced the launch of standardized Smart TV home screen inventory specifications across original equipment manufacturers. Nexxen stated that it is introducing a unified framework for buying and activating these formats to address a challenge.

Confirmed details

Nexxen announced the launch of standardized Smart TV home screen inventory specifications across original equipment manufacturers. Nexxen is introducing a unified framework for buying and activating these formats.