From iMasterji · Retail media, daily The Masterji Brief. Subscribe

Story 3 of 7 · 21 July 2026

CallTrackingMetrics launches OpenAI Ads attribution integration and AskCTM

What happened

CallTrackingMetrics has launched a native OpenAI Ads attribution and conversion integration and an in-platform AI agent called AskCTM. The integration captures and attributes leads from ChatGPT campaigns and sends qualified conversion outcomes to OpenAI.

Confirmed details

For marketing workflows, the integration connects campaign leads to qualified outcomes, while AskCTM provides self-service help to configure AskAI, ChatAI and VoiceAI.