Story 6 of 9 · 17 July 2026
Search Engine Journal explains how agentic commerce is changing Google Ads
What happened
Search Engine Journal says Google's AI performance insights in Merchant Center show a brand's share of voice on AI surfaces against similar brands, comparing it to a rank report for the shortlist economy. The publication cautions that this verification is a confirmation exercise, not an open search.
Confirmed details
It notes the Agentic Commerce Protocol, co-developed by OpenAI and Stripe, is designed for AI-agent-driven checkout inside conversational interfaces like ChatGPT.