Story 1 of 8 · 16 July 2026
Myer launches an in-house retail media network with Mirakl Ads
What happened
Myer launched an in-house retail media network called Myer Media Network. The network runs on data from the MYER one loyalty program and serves sponsored product ads across myer.com.au. It is built on Mirakl Ads, an AI-native retail media platform.
Confirmed details
Myer appointed Michael Sharlassian as general manager of retail media to lead the network. He previously worked at Coles 360. The launch follows the debut of the Mirakl marketplace on myer.com.au the previous month, which added more than 25,000 new products.