Story 3 of 3 · 12 July 2026
Lidl expands the surface area of onsite media
What happened
Criteo and Lidl expanded their partnership to add more onsite retail media formats. Criteo said the work includes sponsored product and display placements across Lidl's digital properties.
The read
Onsite media is moving from a narrow search product toward a broader inventory portfolio. The commercial opportunity grows, but so does the need to protect the shopping experience.
The signal
Retailers will need one measurement language across onsite formats before they add more inventory.