Story 1 of 3 · 12 July 2026
Asda brings Amazon's retail ad service outside the US
What happened
Asda will introduce Amazon Retail Ad Service across its online grocery and George platforms. Amazon Ads said the rollout will begin in phases from the fourth quarter of 2026, making Asda the first retailer outside the US to use the service.
The read
The decision gives Asda access to an established ad stack without asking the retailer to recreate every layer internally. It also gives Amazon a route to scale its retail media infrastructure through other retailers.
The signal
Retail ad technology is becoming a distribution business, not only an owned-inventory business.